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CRICKET FEVER CONTINUES ON DHAMAAL 24

Date : 10/6/2009

After creating history with its phenomenally successful show Dhamaal Cricket Championship, Dhamaal 24, the FM radio network of B.A.G. Films & Media Ltd is set to keep the cricket pulse of listeners running with its campaign “Vijayi Bhav India” that cheers Team India for the 20-20 World Cup.

Through the campaign, Dhamaal listeners will be able to frame strategies, participate in post match analysis, pick their favourite players and discuss and debate the T 20 World Cup in all the intensity they wish to. Shows part of the campaign include Cricket Ke Diwaano Mujhe Pehcnano and Word Cup.

Commenting on the popularity of cricket, Mr. Anil Kapoor - National Programming Head Dhamaal 24 said “The response to our earlier tournament DCC was overwhelming and we are confident that this campaign of ours will also be received very well. During DCC, it was heartening to have listeners rushing in to bat with answers to various questions aired on the show. Continuing with our endeavour to provide listeners with innovative radio content, we will now cheer for Team India with “Vijayi Bhav India.”

About B.A.G Films and Media Limited
B.A.G Films & Media Limited, one of the leading content creator powerhouses in India, was incorporated to explore new opportunities in Electronic and Multimedia Industry with a vision to raise fundamentals of TV software development to a higher level in an environment that fosters creativity. One of the oldest and most reputed establishments of the country, B.A.G Films & Media Limited has provided quality service since 1993 and has a rich footage of over 50,000 hours of programming in news, chat shows, current affairs, entertainment, soaps, audience based shows, film based shows & infotainment and thus far boasts of having ‘bagged’ awards from RAPA, Indian Telly Awards, among others. B.A.G Films & Media Limited is now extending its 360 degrees approach to their diversification plan – encompassing TV, radio, convergence, animation, media training and production.

For any queries, please contact:
ankita.kumar@bagnetwork.in

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