DHAMAAL 24 – Brand Philosophy
Radio is a theatre in mind …Success of Radio depends on building brands, distinguishing from the crowd and creating passionate space in the minds!!

Dhamaal 24,106.4fm is a hybrid FM channel bringing to the listeners life in all its manifestations. Dhamaal believes that life must be lived to the fullest and celebrated. Dhamaal 24 is a channel with a slice of life approach to its infotainment and entertainment programming. Riding on vast reservoir of talent, Dhamaal 24’s programming ideology is based on extensive research, demographic understanding and strategic planning. Various programmes are purposely aligned to maximize listener-ship. Our content entices regional listeners.

Dhamaal 24 assures its listeners benchmark in quality radio programming- responsible presentation with high quality content to deliver enthusiasm backed entertainment. Dhamaal 24 has become the Voice of the People by bringing Novelty in the Channel and engulfing local flavor. Dhamaal 24 is a Mass customization effort — catering to each individual and becoming a friend, philosopher and guide to its listeners.

Dhamaal 24 waving at 106.4 MHz frequency is available with its non-stop informative entertainment at Hissar, Karnal, Patiala, Muzaffarpur, Dhule Jalgaon, Ranchi, Ahmednagar, Jabalpur and Shimla.

Dhamaal 24 aims to be the unique in the Industry catering to all sections and age-groups of the society having diverse geographic presence. However, our prime target audience shall be youth in the age group of 15-35 encompassing students, youth and young working adults.